VRS campaign for Zink & Kraemer AG

According to the latest mobility study, 54% of road users in the VRS area rely almost exclusively on cars and motorcycles. It is precisely this target group that the VRS is addressing with its new “car driver campaign”. The campaign takes winking the reservations against the local traffic on the grain: Too slowly, too awkwardly, too inflexibly – the new campaign plays with evenly these clichés and waits under the catchwords “Muffensausen”, “Trennungsschmerz” und “Kontrollzwang” with humorous poster motives. But there’s no need to be afraid of buses and trains; using public transport is more pleasant than many inveterate car drivers think. // Photography by fuenf6.de  //  More of the campaign

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