{"id":97,"date":"2010-11-21T12:00:06","date_gmt":"2010-11-21T12:00:06","guid":{"rendered":"http:\/\/wordpress.macfu.de\/?p=97"},"modified":"2025-01-24T10:13:45","modified_gmt":"2025-01-24T10:13:45","slug":"vrs-campaign-for-zink-kraemer-ag","status":"publish","type":"post","link":"https:\/\/www.macfu.de\/WordPress_01\/vrs-campaign-for-zink-kraemer-ag\/","title":{"rendered":"VRS campaign for Zink &#038; Kraemer AG"},"content":{"rendered":"\n<figure class=\"wp-block-gallery columns-3 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"522\" data-attachment-id=\"364\" data-permalink=\"https:\/\/www.macfu.de\/WordPress_01\/vrs_kampagne_01\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.macfu.de\/WordPress_01\/wp-content\/uploads\/2014\/01\/vrs_kampagne_01.jpg?fit=800%2C580&amp;ssl=1\" data-orig-size=\"800,580\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;}\" data-image-title=\"VRS Autofahrer Kampagne\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/www.macfu.de\/WordPress_01\/wp-content\/uploads\/2014\/01\/vrs_kampagne_01.jpg?fit=250%2C181&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/www.macfu.de\/WordPress_01\/wp-content\/uploads\/2014\/01\/vrs_kampagne_01.jpg?fit=720%2C522&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/www.macfu.de\/WordPress_01\/wp-content\/uploads\/2014\/01\/vrs_kampagne_01.jpg?resize=720%2C522&#038;ssl=1\" alt=\"\" data-id=\"364\" class=\"wp-image-364\" srcset=\"https:\/\/i0.wp.com\/www.macfu.de\/WordPress_01\/wp-content\/uploads\/2014\/01\/vrs_kampagne_01.jpg?w=800&amp;ssl=1 800w, https:\/\/i0.wp.com\/www.macfu.de\/WordPress_01\/wp-content\/uploads\/2014\/01\/vrs_kampagne_01.jpg?resize=250%2C181&amp;ssl=1 250w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"522\" data-attachment-id=\"367\" data-permalink=\"https:\/\/www.macfu.de\/WordPress_01\/vrs_kampagne_04\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.macfu.de\/WordPress_01\/wp-content\/uploads\/2014\/01\/vrs_kampagne_04.jpg?fit=800%2C580&amp;ssl=1\" data-orig-size=\"800,580\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;}\" data-image-title=\"VRS Autofahrer Kampagne\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/www.macfu.de\/WordPress_01\/wp-content\/uploads\/2014\/01\/vrs_kampagne_04.jpg?fit=250%2C181&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/www.macfu.de\/WordPress_01\/wp-content\/uploads\/2014\/01\/vrs_kampagne_04.jpg?fit=720%2C522&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/www.macfu.de\/WordPress_01\/wp-content\/uploads\/2014\/01\/vrs_kampagne_04.jpg?resize=720%2C522&#038;ssl=1\" alt=\"\" data-id=\"367\" class=\"wp-image-367\" srcset=\"https:\/\/i0.wp.com\/www.macfu.de\/WordPress_01\/wp-content\/uploads\/2014\/01\/vrs_kampagne_04.jpg?w=800&amp;ssl=1 800w, https:\/\/i0.wp.com\/www.macfu.de\/WordPress_01\/wp-content\/uploads\/2014\/01\/vrs_kampagne_04.jpg?resize=250%2C181&amp;ssl=1 250w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"522\" data-attachment-id=\"366\" data-permalink=\"https:\/\/www.macfu.de\/WordPress_01\/vrs_kampagne_03\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.macfu.de\/WordPress_01\/wp-content\/uploads\/2014\/01\/vrs_kampagne_03.jpg?fit=800%2C580&amp;ssl=1\" data-orig-size=\"800,580\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;}\" data-image-title=\"VRS Autofahrer Kampagne\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/www.macfu.de\/WordPress_01\/wp-content\/uploads\/2014\/01\/vrs_kampagne_03.jpg?fit=250%2C181&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/www.macfu.de\/WordPress_01\/wp-content\/uploads\/2014\/01\/vrs_kampagne_03.jpg?fit=720%2C522&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/www.macfu.de\/WordPress_01\/wp-content\/uploads\/2014\/01\/vrs_kampagne_03.jpg?resize=720%2C522&#038;ssl=1\" alt=\"\" data-id=\"366\" class=\"wp-image-366\" srcset=\"https:\/\/i0.wp.com\/www.macfu.de\/WordPress_01\/wp-content\/uploads\/2014\/01\/vrs_kampagne_03.jpg?w=800&amp;ssl=1 800w, https:\/\/i0.wp.com\/www.macfu.de\/WordPress_01\/wp-content\/uploads\/2014\/01\/vrs_kampagne_03.jpg?resize=250%2C181&amp;ssl=1 250w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><\/figure><\/li><\/ul><\/figure>\n\n\n\n<p>According to the latest mobility study, 54% of road users in the VRS area rely almost exclusively on cars and motorcycles. It is precisely this target group that the VRS is addressing with its new &#8220;car driver campaign&#8221;. The campaign takes winking the reservations against the local traffic on the grain: Too slowly, too awkwardly, too inflexibly &#8211; the new campaign plays with evenly these clich\u00e9s and waits under the catchwords &#8220;Muffensausen&#8221;, &#8220;Trennungsschmerz&#8221; und &#8220;Kontrollzwang&#8221; with humorous poster motives. But there&#8217;s no need to be afraid of buses and trains; using public transport is more pleasant than many inveterate car drivers think. \/\/ Photography by <span style=\"color: #00ff00;\"><a title=\"https:\/\/www.fuenf6.de\" href=\"https:\/\/www.fuenf6.de\"><span style=\"color: #00ff00;\">fuenf6.de<\/span><\/a><\/span>\u00a0 \/\/\u00a0 <span style=\"color: #00ff00;\"><a title=\"VRS Autofahrer Kampagne\" rel=\"noopener noreferrer\" href=\"https:\/\/www.behance.net\/gallery\/-VRS-Autofahrer-Kampagne\/5206517\" target=\"_blank\"><span style=\"color: #00ff00;\">More of the campaign<\/span><\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>According to the latest mobility study, 54% of road users in the VRS area rely almost exclusively on cars and motorcycles. It is precisely this target group that the VRS is addressing with its new (&hellip;) <a href=\"https:\/\/www.macfu.de\/WordPress_01\/vrs-campaign-for-zink-kraemer-ag\/\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":314,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[14,13],"tags":[],"class_list":["post-97","post","type-post","status-publish","format-gallery","has-post-thumbnail","hentry","category-campaign","category-visuals","post_format-post-format-gallery"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.macfu.de\/WordPress_01\/wp-content\/uploads\/2014\/01\/VRS_Kontrollzwang.jpg?fit=525%2C350&ssl=1","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p4hVhn-1z","jetpack_likes_enabled":true,"jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/www.macfu.de\/WordPress_01\/wp-json\/wp\/v2\/posts\/97","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.macfu.de\/WordPress_01\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.macfu.de\/WordPress_01\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.macfu.de\/WordPress_01\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.macfu.de\/WordPress_01\/wp-json\/wp\/v2\/comments?post=97"}],"version-history":[{"count":10,"href":"https:\/\/www.macfu.de\/WordPress_01\/wp-json\/wp\/v2\/posts\/97\/revisions"}],"predecessor-version":[{"id":1237,"href":"https:\/\/www.macfu.de\/WordPress_01\/wp-json\/wp\/v2\/posts\/97\/revisions\/1237"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.macfu.de\/WordPress_01\/wp-json\/wp\/v2\/media\/314"}],"wp:attachment":[{"href":"https:\/\/www.macfu.de\/WordPress_01\/wp-json\/wp\/v2\/media?parent=97"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.macfu.de\/WordPress_01\/wp-json\/wp\/v2\/categories?post=97"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.macfu.de\/WordPress_01\/wp-json\/wp\/v2\/tags?post=97"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}