{"id":506,"date":"2014-03-07T14:06:04","date_gmt":"2014-03-07T14:06:04","guid":{"rendered":"http:\/\/macfu.de\/?p=506"},"modified":"2025-01-24T10:12:29","modified_gmt":"2025-01-24T10:12:29","slug":"development-of-the-brand-vareo-for-zink-kraemer-ag","status":"publish","type":"post","link":"https:\/\/www.macfu.de\/WordPress_01\/development-of-the-brand-vareo-for-zink-kraemer-ag\/","title":{"rendered":"Development of the brand &#8220;vareo&#8221; for Zink &#038; Kraemer AG"},"content":{"rendered":"<p style=\"text-align: center;\"><a href=\"https:\/\/www.vareo.de\" target=\"_blank\" rel=\"noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"511\" data-permalink=\"https:\/\/www.macfu.de\/WordPress_01\/development-of-the-brand-vareo-for-zink-kraemer-ag\/vareo_bahnhof\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.macfu.de\/WordPress_01\/wp-content\/uploads\/2014\/03\/vareo_Bahnhof.jpg?fit=700%2C450&amp;ssl=1\" data-orig-size=\"700,450\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;}\" data-image-title=\"vareo_Bahnhof\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/www.macfu.de\/WordPress_01\/wp-content\/uploads\/2014\/03\/vareo_Bahnhof.jpg?fit=250%2C160&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/www.macfu.de\/WordPress_01\/wp-content\/uploads\/2014\/03\/vareo_Bahnhof.jpg?fit=700%2C450&amp;ssl=1\" class=\"size-full wp-image-511 aligncenter\" src=\"https:\/\/i0.wp.com\/wordpress.macfu.de\/wp-content\/uploads\/2014\/03\/vareo_Bahnhof.jpg?resize=700%2C450&#038;ssl=1\" alt=\"vareo_Bahnhof\" width=\"700\" height=\"450\" srcset=\"https:\/\/i0.wp.com\/www.macfu.de\/WordPress_01\/wp-content\/uploads\/2014\/03\/vareo_Bahnhof.jpg?w=700&amp;ssl=1 700w, https:\/\/i0.wp.com\/www.macfu.de\/WordPress_01\/wp-content\/uploads\/2014\/03\/vareo_Bahnhof.jpg?resize=250%2C160&amp;ssl=1 250w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<p style=\"text-align: center;\">In addition to the development of a new product brand and the complete corporate identity, including the branding of the new trains, winning the tender includes the launch campaign and all print and digital communications.\u00a0With 7.2 million train kilometers per year on four routes in two federal states, the Cologne diesel network is the largest public transport project ever awarded in a tender in NRW. \/\/ \u00a0<span style=\"color: #00ff00;\"><a title=\"vareo\" href=\"https:\/\/www.vareo.de\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #00ff00;\">More of the vareo<\/span><\/a><\/span><\/p>\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In addition to the development of a new product brand and the complete corporate identity, including the branding of the new trains, winning the tender includes the launch campaign and all print and digital communications.\u00a0With (&hellip;) <a href=\"https:\/\/www.macfu.de\/WordPress_01\/development-of-the-brand-vareo-for-zink-kraemer-ag\/\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":513,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"image","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[12],"tags":[],"class_list":["post-506","post","type-post","status-publish","format-image","has-post-thumbnail","hentry","category-branding","post_format-post-format-image"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.macfu.de\/WordPress_01\/wp-content\/uploads\/2014\/03\/vareo_Logo.jpg?fit=525%2C350&ssl=1","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p4hVhn-8a","jetpack_likes_enabled":true,"jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/www.macfu.de\/WordPress_01\/wp-json\/wp\/v2\/posts\/506","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.macfu.de\/WordPress_01\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.macfu.de\/WordPress_01\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.macfu.de\/WordPress_01\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.macfu.de\/WordPress_01\/wp-json\/wp\/v2\/comments?post=506"}],"version-history":[{"count":12,"href":"https:\/\/www.macfu.de\/WordPress_01\/wp-json\/wp\/v2\/posts\/506\/revisions"}],"predecessor-version":[{"id":1205,"href":"https:\/\/www.macfu.de\/WordPress_01\/wp-json\/wp\/v2\/posts\/506\/revisions\/1205"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.macfu.de\/WordPress_01\/wp-json\/wp\/v2\/media\/513"}],"wp:attachment":[{"href":"https:\/\/www.macfu.de\/WordPress_01\/wp-json\/wp\/v2\/media?parent=506"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.macfu.de\/WordPress_01\/wp-json\/wp\/v2\/categories?post=506"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.macfu.de\/WordPress_01\/wp-json\/wp\/v2\/tags?post=506"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}