{"id":32,"date":"2013-12-28T17:46:10","date_gmt":"2013-12-28T17:46:10","guid":{"rendered":"http:\/\/wordpress.macfu.de\/?page_id=32"},"modified":"2025-01-24T09:53:40","modified_gmt":"2025-01-24T09:53:40","slug":"vita","status":"publish","type":"page","link":"https:\/\/www.macfu.de\/WordPress_01\/vita\/","title":{"rendered":"Vita"},"content":{"rendered":"<div class=\"wp-block-image is-style-default\">\n<figure class=\"alignleft size-large is-resized\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" data-attachment-id=\"857\" data-permalink=\"https:\/\/www.macfu.de\/WordPress_01\/mf\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.macfu.de\/WordPress_01\/wp-content\/uploads\/2020\/12\/mf.png?fit=400%2C400&amp;ssl=1\" data-orig-size=\"400,400\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"mf\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/www.macfu.de\/WordPress_01\/wp-content\/uploads\/2020\/12\/mf.png?fit=250%2C250&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/www.macfu.de\/WordPress_01\/wp-content\/uploads\/2020\/12\/mf.png?fit=400%2C400&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/www.macfu.de\/WordPress_01\/wp-content\/uploads\/2020\/12\/mf.png?resize=400%2C400&#038;ssl=1\" alt=\"\" class=\"wp-image-857\" style=\"width:200px;height:200px\" srcset=\"https:\/\/i0.wp.com\/www.macfu.de\/WordPress_01\/wp-content\/uploads\/2020\/12\/mf.png?w=400&amp;ssl=1 400w, https:\/\/i0.wp.com\/www.macfu.de\/WordPress_01\/wp-content\/uploads\/2020\/12\/mf.png?resize=250%2C250&amp;ssl=1 250w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><\/figure><\/div>\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-left\"><strong>\/\/ MILESTONES<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>1975 born in Trier<\/li>\n\n\n\n<li>1997 Media designer apprenticeship, <strong>Design-Studio Eiring<\/strong>, D-Wittlich<\/li>\n\n\n\n<li>1999 Graduation with <strong>IHK year award<\/strong><\/li>\n\n\n\n<li>1999 Graphic design, <strong>Design-Studio Eiring<\/strong>, D-Wittlich<\/li>\n\n\n\n<li>2002 Graphic design, <strong>Ringel &amp; Partner<\/strong>, D-Trier<\/li>\n\n\n\n<li>2004 Art Director, <strong>igelstudios<\/strong>, D-Igel | Trier<\/li>\n\n\n\n<li>2007 Art Director, <strong>Zink &amp; Kraemer AG<\/strong>, D-Trier<\/li>\n\n\n\n<li>2014 Senior Art Director, <strong>Zink &amp; Kraemer AG<\/strong>, D-Trier | Cologne<\/li>\n\n\n\n<li>2018 Head of Solution Design &amp; Marketing, <strong>AEINS Digital Innovation GmbH<\/strong>, D-Wittlich<\/li>\n\n\n\n<li>2019 Head of Strategy and Innovation Management, <strong>AEINS Digital Innovation GmbH<\/strong>, D-Wittlich and since 2020 Head of Strategy and Innovation Management, <strong>PORTAZON GmbH<\/strong>, D-Trier<\/li>\n\n\n\n<li>2021 Branding und Design Leader, <strong>FANUC Europe Corporation<\/strong>, LUX-Echternach<\/li>\n\n\n\n<li>2023 Team Lead Branding und Design, <strong>FANUC Europe Corporation<\/strong>, LUX-Echternach<\/li>\n\n\n\n<li>since 2024 Team Lead Content Design Europe, <strong>FANUC Europe Corporation<\/strong>, LUX-Echternach\/Contern<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-black-color has-text-color has-background no-border-radius wp-element-button\" href=\"https:\/\/www.linkedin.com\/in\/markus-freudenreich-a0830240\/\" style=\"background-color:#27ff00\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-black-color has-text-color has-background no-border-radius wp-element-button\" href=\"https:\/\/www.behance.net\/macfu\" style=\"background-color:#27ff00\" target=\"_blank\" rel=\"noreferrer noopener\">Behance<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-left\"><strong>\/\/ ABOUT ME<\/strong><\/h2>\n\n\n\n<p>Was at home in the analog world &#8211; over 25 years of experience in marketing, design and advertising. More than 20 years in B2B communication, mostly for the big players in Europe. <strong>Conceptual. Strategic. Stylistically confident.<\/strong><\/p>\n\n\n\n<p>In 2018, I hit the refresh button and took a bold 180\u00b0 turn into the digital universe. Since then also 101% digital and solution-oriented for digital products: Making UX and UI bulletproof in every scenario, blending the best of both worlds seamlessly.<\/p>\n\n\n\n<p>Now exclusively on the road with a lot of passion and an incredible team for Headquarter of FANUC Europe. <strong>Never backwards &#8211; always zooming forwards!<\/strong><\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\/\/ 100% PASSION<\/strong><\/h2>\n\n\n\n<p>Conceptual and strategic <strong>THINKING<\/strong> \/\/ Thoughtful <strong>UI\/UX<\/strong> \/\/ Goal-oriented <strong>TEAMWORK<\/strong> \/\/ Consistent <strong>BRAND FORMATION <\/strong>and <strong>MANAGEMENT<\/strong> \/\/ Precise <strong>PROCESSES<\/strong> and <strong>PRODUCTION<\/strong> \/\/ Loud <strong>BEATS<\/strong> (Drums &amp; Logic) \/\/ Sophisticated <strong>TACTICS<\/strong> (not only in soccer) \/\/ Versatile <strong>LITERATURE<\/strong> \/\/&nbsp; <a rel=\"noreferrer noopener\" href=\"https:\/\/www.die-kreativen-trier.de\" target=\"_blank\"><span style=\"color:#27ff00\" class=\"has-inline-color\">DIE KREATIVEN TRIER<\/span><\/a><\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\/\/ BEST PRACTICE<\/strong> (Communication and marketing)<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>FANUC EUROPE<\/strong>&nbsp; \/\/&nbsp; Creative Direction&nbsp; \/\/&nbsp; Brand Management for Europe (14 Countries)<\/li>\n\n\n\n<li><strong>DB REGIO AG<\/strong>&nbsp; \/\/&nbsp; Creative Direction&nbsp; \/\/&nbsp; Pitch won 2012 \/\/ Brand strategy: Naming and corporate design for \u201evareo \u2013 der Zug f\u00fcr die Region\u201c<\/li>\n\n\n\n<li><strong>STAATSKANZLEI RLP<\/strong>&nbsp; \/\/&nbsp; Art Direction&nbsp; \/\/&nbsp; Standardization of the corporate design for the federal state of Rhineland-Palatinate &#8211; ministries and institutions &#8211; including communication measures and channels<\/li>\n\n\n\n<li><strong>RHEINLAND-PFALZ-TAKT&nbsp;<\/strong> \/\/&nbsp; Art Direction&nbsp; \/\/&nbsp; Pitch won 2008 and 2012&nbsp; \/\/  holistic brand management<\/li>\n\n\n\n<li><strong>LUXAIR S.A.&nbsp;<\/strong> \/\/&nbsp; Art Direction&nbsp; \/\/&nbsp; Campaign development and product communication<\/li>\n<\/ul>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\/\/ BEST PRACTICE<\/strong> (Digital)<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>PORTAZON GmbH&nbsp;<\/strong> \/\/&nbsp; Strategy, conception &amp; project management  \/\/  Setup and further development of a digital, regional marketplace, smart city and service platform as APP<\/li>\n\n\n\n<li><strong>Telekom AG<\/strong>&nbsp; \/\/&nbsp; UI\/UX and strategic development  \/\/  Sales enabling and learning platform for optimizing overall sales at Telekom AG and T-Systems<\/li>\n\n\n\n<li><strong>DB REGIO AG BaW\u00fc&nbsp;<\/strong> \/\/&nbsp; Strategy, conception &amp; project management  \/\/  Setup and further development of a new commerce and service APP in the direct station environment<\/li>\n<\/ul>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\/\/ REFERENCES<\/strong> (in employment)<\/h2>\n\n\n\n<p><strong>ALWITRA<\/strong> for Zink &amp; Kraemer AG, Roofing Systems, D-Trier&nbsp; \/\/&nbsp; <strong>ACTIVEST<\/strong> for igelstudios, Investment Banking, L-Luxemburg&nbsp; \/\/&nbsp; <strong>BENNINGHOVEN<\/strong> GmbH for AEINS Digital Innovation GmbH, Road construction, D-Wittlich&nbsp; \/\/&nbsp; <strong>CARLSSON<\/strong> for Ringel &amp; Partner, Premium car tuning, D-Merzig&nbsp; \/\/&nbsp; <strong>CAESAR PACKAGING \u2013 MEMBER OF MAYR MELNHOF GROUP<\/strong> for Zink &amp; Kraemer, Print Industry, D-Traben-Trarbach&nbsp; \/\/&nbsp; <strong>DB REGIO AG<\/strong>&nbsp; for Zink &amp; Kraemer AG, Deutsche Bahn AG Public Transport, D-Nordrhein-Westfalen&nbsp; \/\/&nbsp; <strong>DB REGIO AG<\/strong> f\u00fcr AEINS Digital Innovation GmbH, Deutsche Bahn AG Public Transport, D-Baden-W\u00fcrttemberg&nbsp; \/\/&nbsp; <strong>DRESDNER BANK<\/strong> for igelstudios, Investment Banking, L-Luxemburg&nbsp; \/\/&nbsp; <strong>E.ON<\/strong> for AEINS Digital Innovation GmbH, Energy, D-Essen&nbsp; \/\/&nbsp; <strong>ESYLUX<\/strong> for Zink &amp; Kraemer AG, Smart Home, D-Ahrensburg&nbsp; \/\/&nbsp; <strong>FERNBACH<\/strong> for igelstudios, Software, L-Munsbach&nbsp; \/\/&nbsp; <strong>FANUC EUROPE<\/strong> for Zink &amp; Kraemer AG, Factory Automation, L-Echternach and D-Neuhausen auf den Fildern&nbsp; \/\/&nbsp; <strong>FRANKLIN ELECTRIC<\/strong> for Design-Studio Eiring, Industry Pumps, D-Wittlich&nbsp; \/\/&nbsp; <strong>GfK<\/strong> for AEINS Digital Innovation GmbH, Consumer Research, D-N\u00fcrnberg  \/\/&nbsp; <strong>GUARDIAN GLASS<\/strong> for igelstudios, Industry Glass, L-Bascharage&nbsp; \/\/&nbsp; <strong>HEMPEN VERLAG<\/strong> for igelstudios, Publishing house for linguistics, D-Bremen&nbsp; \/\/&nbsp; <strong>ITT INDUSTRIE LOWARA<\/strong> for Design-Studio Eiring, IIndustry Pumps, D-Gro\u00dfostheim&nbsp; \/\/&nbsp; <strong>KAUTZ<\/strong> for Zink &amp; Kraemer AG, Power installations, D-Trier&nbsp; \/\/&nbsp; <strong>KREBSGESELLSCHAFT RLP<\/strong> for igelstudios, Social, D-Trier&nbsp; \/\/&nbsp; <strong>LOHMANN<\/strong> for Zink &amp; Kraemer AG, Bonding engineering, D-Neuwied&nbsp; \/\/&nbsp; <strong>LUXAIR<\/strong> for Zink &amp; Kraemer AG, Airline, L-Luxemburg&nbsp; \/\/&nbsp; <strong>LUXLAIT ASSOCIATION AGRICOLE<\/strong> for Zink &amp; Kraemer AG, Food &amp; Beverage, L-Roost\/Bissen&nbsp; \/\/&nbsp; <strong>LUXPORT<\/strong> and <strong>LORANG<\/strong> for igelstudios, Transports, L-Mertert&nbsp; \/\/&nbsp; <strong>MERCURIA SERVICES<\/strong> for igelstudios, Domicilation Service, L-Luxemburg&nbsp; \/\/&nbsp; <strong>PIONEER INVESTMENT<\/strong> for igelstudios, Investment Banking, L-Luxemburg&nbsp; \/\/&nbsp; <strong>PORTAZON GmbH<\/strong> for AEINS Digital Innovation GmbH, Smart-City, D-Trier&nbsp; \/\/&nbsp;<strong>RHEINLAND-PFALZ-TAKT<\/strong> for Zink &amp; Kraemer AG, Public Transport, D-Mainz&nbsp; \/\/&nbsp; <strong>STAATSKANZLEI RLP<\/strong> for Zink &amp; Kraemer AG, Ministry, D-Mainz&nbsp; \/\/&nbsp; <strong>SECUDO<\/strong> for Zink &amp; Kraemer AG, Fire protection, D-Ahrensburg&nbsp; \/\/&nbsp; <strong>SSI SCH\u00c4FER Fritz Sch\u00e4fer GmbH<\/strong> for Zink &amp; Kraemer AG, Intralogistic, Neunkirchen\/Siegerland&nbsp; \/\/&nbsp; <strong>SUKI. INTERNATIONAL<\/strong> for Zink &amp; Kraemer AG, Tools and craftsman supplies, D-Landscheid&nbsp; \/\/&nbsp; <strong>SV EINTRACHT TRIER 05<\/strong> for Zink &amp; Kraemer AG, Sport, D-Trier \/\/&nbsp; <strong>SWT TRIER<\/strong> for AEINS Digital Innovation GmbH, Energy and Smart-City, D-Trier&nbsp; \/\/&nbsp; <strong>TELEKOM AG<\/strong> for AEINS Digital Innovation GmbH, Digital Sales (B2B), D-Bonn&nbsp; \/\/&nbsp; <strong>VAREO <\/strong>for Zink &amp; Kraemer AG, DB-Regio Public Transport, D-K\u00f6ln&nbsp; \/\/&nbsp; <strong>VRS<\/strong> for Zink &amp; Kraemer AG, Public Transport, D-K\u00f6ln&nbsp; \/\/&nbsp; <strong>WITRY &amp; WITRY<\/strong> for igelstudios, Architecture, L-Echternach&nbsp; \/\/&nbsp; <strong>ZUR BLAUEN HAND<\/strong> for Zink &amp; Kraemer AG, Fashion, D-Trier<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\/\/ MILESTONES \/\/ ABOUT ME Was at home in the analog world &#8211; over 25 years of experience in marketing, design and advertising. More than 20 years in B2B communication, mostly for the big players (&hellip;) <a href=\"https:\/\/www.macfu.de\/WordPress_01\/vita\/\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"","meta":{"jetpack_post_was_ever_published":false,"footnotes":""},"class_list":["post-32","page","type-page","status-publish","hentry"],"jetpack_sharing_enabled":false,"jetpack_shortlink":"https:\/\/wp.me\/P4hVhn-w","jetpack_likes_enabled":true,"jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/www.macfu.de\/WordPress_01\/wp-json\/wp\/v2\/pages\/32","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.macfu.de\/WordPress_01\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.macfu.de\/WordPress_01\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.macfu.de\/WordPress_01\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.macfu.de\/WordPress_01\/wp-json\/wp\/v2\/comments?post=32"}],"version-history":[{"count":136,"href":"https:\/\/www.macfu.de\/WordPress_01\/wp-json\/wp\/v2\/pages\/32\/revisions"}],"predecessor-version":[{"id":5981,"href":"https:\/\/www.macfu.de\/WordPress_01\/wp-json\/wp\/v2\/pages\/32\/revisions\/5981"}],"wp:attachment":[{"href":"https:\/\/www.macfu.de\/WordPress_01\/wp-json\/wp\/v2\/media?parent=32"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}